How Business Owners Can Grow On TikTok: 4 Effective Methods

TikTok is one of the ever-growing social media platforms. It is creating hype from the beginning. It holds great strength of 800 million active users. And almost 150 countries are using this platform. TikTok is not only for lip-syncing or funny dance moves. Many top brands and businesses have promoted their business to a great extent. TikTok is offering room space for the younger generation. Moreover, most of the TikTok users are teens and tweens. Maybe that’s the reason most of the content creators and influencers have moved into TikTok.

Because of its popularity, plenty of brands find ways to build brand awareness, engage with their customers, and build relevant conversations.   

This article lets us see some of the tips for beginners to start marketing activities on TikTok.

What Is “For You” Page & “Following Page” 

Mostly, on the “for you” page, you will see trending, viral videos. Depending on your interest, preference, TikTok will fetch videos for you. It will check your previous video, in which you have engaged. Then, next time, it will display videos matching your previously engaged video. 

On the “following page,” you will be watching the latest videos created by TikTokers you follow. If you want to know the currently trending hashtags challenge, then visit the discover page.

Encourage User Interaction 

Once you enter into TikTok, your ultimate goal should be to increase your audience engagement rate. Engagement rate is all about audience interaction. Create content that must influence your audience to take part or interact with your content. You can come up with asking the users to join a hashtags challenge. To increase audience interaction, you can host a contest, giveaways. It helps to gain engagement and increase audience attention. 

Make Your Audience To Entertain

Remember, you don’t need perfect or polished content. Just be funny, creative. Even simple content is hit hard on TikTok. All you need to do is entertain your audience. If you want to do promotion activities for your brands, just show the silly side of you. In fact, people love to watch and appreciate funny content. If you create your promotional content creatively, it has more chances to get engagement. 

Create Your Own Hashtags Challenge 

Hashtags challenge on TikTok plays a major role in getting more reach and exposure to your brand or business. As a result, you will get more engagement and audience interaction. You can also try Bouxtie TikTok followers to maximize your reach. While creating hashtags challenge, ensure it has an engaging concept that must express your brand’s personality or influence it. It must be funny, easy to do. It encourages others to take part in the challenge. Follow unique hashtags for your challenge, even use branded hashtags. 

Make Use Of TikTok Ads 

If your business needs immediate results or has enough money, you can try TikTok ads. TikTok offers five kinds of ads. Based on your objective, goal, you can pick them. Types of ads 

In-feed Ads  

This ad will appear in between your regular TikTok videos on the “for you” page.

Top View

It will place your brand on the top and unavoidable place of TikTok, to catch the user’s attention completely. 

Brand Takeover

It will display as soon as users open TikTok. 

Hashtags Challenge 

It is like a regular hashtag challenge but in the name of a sponsored ad.

Branded Effects  

Like Snapchat 2 D and 3 D, it has branded lenses. 


TikTok is all about trends right, try to make your trend or go viral. Creativity plays a major role in TikTok. If your video is creative and funny, sure, it will gain more engagement. Try to find your target audience and create content that resonates with them. All these tips will help you to promote your business on the TikTok platform.